Accelerating Cybersecurity: Bitdefender’s Together with Scuderia Ferrari in 2024

Bitdefender, a Ferrari Team Partner, has recently unveiled enhancements to its sponsorship for the 2024 racing season. These improvements include an enhanced display of the Bitdefender logo and brand symbol on the crown of Scuderia Ferrari drivers' helmets and on the official T-shirts of both the drivers and team principal. In 2024, the partnership between Bitdefender and Scuderia Ferrari will also include private events featuring drivers and technical team members, hot laps at the Fiorano circuit in Italy, factory tours, garage access, and other exclusive marketing activities.

Highlights include:

• Enhanced brand exposure with the display of the brand symbol near the Bitdefender logo on the crown of the drivers' helmets.
• Logo placement on the T-shirts of drivers and the team principal, starting at the Formula 1 Gulf Air Bahrain Grand Prix 2024, in addition to the team racing suits, team uniforms, drivers' race suits, and undergarments.
• Strategic positioning of the Bitdefender logo on the halo sides of the SF-24 single-seater driven by Charles Leclerc and Carlos Sainz.

"We're thrilled to kick off the 2024 season alongside our partners at Scuderia Ferrari. Fans will now notice an upgraded presence of the Bitdefender brand on key safety components crucial for driver protection: the drivers’ apparel, the helmet, and the halo," said Florin Talpeș, CEO, and Co-founder of Bitdefender. "Following the extension of our partnership with Ferrari in May 2023, when Bitdefender solutions were integrated into the company's security operations, we've adjusted how our logo is showcased on these elements to emphasize our dedication to safeguarding our customers' data, earning their trust in the ongoing battle against cybercrime."

Last year, Bitdefender expanded its partnership with Ferrari S.p.A. to provide Bitdefender Advanced Threat Intelligence to the company's worldwide operations. Ferrari S.p.A. integrated Bitdefender Advanced Threat Intelligence into its Security Operations Center (SOC) to help Ferrari security analysts quickly validate and triage alerts, improve threat hunting, and speed up incident response. In September 2022, Bitdefender announced a multi-year partnership with Ferrari S.p.A. to become a Team Partner for Ferrari, competing in the FIA Formula 1 World Championship®. This partnership is a natural alignment between the two companies, highlighting the power of data, humans, and machines working together to excel.

If you’d like to learn more about safety on the race track and in the digital realm, our Safety Formula series includes 9 action-packed episodes where cyber-security technologies and Formula 1 safety innovations are put into the spotlight.